Creating the future of startup sales
On this episode of SaaSy Thought Leadership, we break down how the brain processes information as it relates to effectively conveying technical solutions to your most valued prospects. We begin by defining persuasion, as well as addressing what happens when we’re overloaded with information and how we can ethically persuade people using those insights. “People […]
On this episode of SaaSy Thought Leadership, we talk about attraction marketing, the role it plays in thought leadership from a strategic perspective, and how to turn your insights and expertise into what we call opportunity magnets. We address the difference between attraction marketing and demand generation marketing, as well as how to develop a […]
How do we prevent the transfer of technical information from getting lost in translation? On this episode of SaaSy Thought Leadership, we break down what technical thought leadership is, why it’s important for sales to thrive, and how to leverage your technical expertise to achieve better positioning and more sales. We speak on how to […]
On this episode of SaaSy Thought Leadership, we take a deep dive into the buyer’s journey, going inside the mind of our prospects and discussing the psychological and emotional process that they go through in order to make a buying decision. We then look at it from your perspective as the vendor who wants to […]
On this episode of SaaSy Thought Leadership, we explore the power and value in your unique insights and points of view, as well as how to communicate them and position your expertise in order to be seen as an authority in your field or industry. We also details the characteristics of high-value and low-value thought […]
On this episode of SaaSy Thought Leadership, we have a fascinating discussion about the lizard or reptilian brain, also referred to as the amygdala, which relates back to our ancient ways of responding to different forms of communication and energy. You’ll learn how initial fight or flight responses ignite in our brains based on how […]
On this episode of SaaSy Thought Leadership, we share why engagement in authority marketing is important for entrepreneurs and salespeople, especially in 2021. We also speak on the automatic, primal reactions and responses to authority that we make as humans and how image and branding ties into authority marketing. You’ll learn how to use the […]
Like Ed says, the reptilian brain is the gatekeeper to our buying center, but how do you get past the reptilian brain of your prospects to have an effective, educational, and alluring sales presentation or pitch? On this episode of SaaSy Thought Leadership, we dive deeper into how the brain processes information and how we […]
Today’s episode unpacked a widely known study on the impact of thought leadership. Here are a few insights we discussed: 1- 89% of decision makers say that Thought leadership can be effective in enhancing their perceptions of an organization 2- 88% say the impact is in perception of their capabilities 3- 88% say perception of […]
Today’s episode was all about Value Based Selling. We were fortunate to interview Ed Golod of Revenue Accelerators and of TechnicalThoughtLeader.com. Ed has tons of expertise and built his first company to $14M using the strategies we discussed in this episode. Here are some of the questions we discussed: Question 1- Can you give a […]
