On this episode of SaaSy Thought Leadership, we break down how the brain processes information as it relates to effectively conveying technical solutions to your most valued prospects. We begin by defining persuasion, as well as addressing what happens when we’re overloaded with information and how we can ethically persuade people using those insights.
“People still buy from people they like, people they trust, and because we’re living digital and our world has now come forward eight or nine years digitally, this is how we want to do business.” – Ed
Tune in to learn about the seven principles of persuasion (reciprocity, scarcity, authority, consistency, liking, consensus, and unity) along with how to strategically leverage them as tools to gain trust from consumers and establish yourself as an expert authority in your industry. Then, we talk about the fun AI innovation recently implemented in Microsoft Teams.
All business people want to speak with experts when trying to find solutions. We’re all experts, we just need to show up as such. If you incorporate these elements into the way you present your technical solutions, you’re much better positioned to be listened to by customers and trusted to solve their problems.
Resources Mentioned:
The Psychology of Persuasion by Robert Cialdini
Article on Mints Increasing Server Tips
Zoom is about to deal a MASSIVE blow to Google and Microsoft with new services
About the Hosts:
Edward Golod, Founder & CEO of Revenue Accelerators, and co-Founder of Technical Thought Leader (.com). Ed is a C-Suite Sales, Marketing & Value expert, as well as the revenue architect for clients in three continents and 10+ countries. Ed has personally been responsible for closing $265M in Enterprise sales throughout his career and has grown two startups, had two exits, and grown on to $40M. Ed regularly is renowned for his unique ability to create, articulate and leverage executive and value-based messaging that has reached the C-Suite at Fortune 100 companies, creating new opportunities at Viacom, JPMC, Citicorp, Cablevision, Voya Financial, HBO, Lowes, Under Armor, Dicks Sporting Goods just to name a few. Ed’s sales systems have generated $100’s million of dollars and $3.4B in value for him and his clients.
Ed can be reached at ed@revenueaccelerators.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn