On this episode of SaaSy Thought Leadership, we talk about attraction marketing, the role it plays in thought leadership from a strategic perspective, and how to turn your insights and expertise into what we call opportunity magnets. We address the difference between attraction marketing and demand generation marketing, as well as how to develop a technical thought leadership strategy that’s designed to attract your best prospects so you don’t have to chase them down.
“A big part of the issue is that folks that we talk to who are trying to get the word out about their products and services and solutions are operating from an old playbook.”- Gloria
Attraction marketing starts with you. Tune in to learn 5 scientifically proven techniques for attracting real inbound sales leads. Then, we talk about the immense power of quantum computers.
Tech Space …
Opinion: Quantum computers’ power will remake competition in industries from technology to finance
About the Hosts:
Edward Golod, Founder & CEO of Revenue Accelerators, and co-Founder of Technical Thought Leader (.com). Ed is a C-Suite Sales, Marketing & Value expert, as well as the revenue architect for clients in three continents and 10+ countries. Ed has personally been responsible for closing $265M in Enterprise sales throughout his career and has grown two startups, had two exits, and grown on to $40M. Ed regularly is renowned for his unique ability to create, articulate and leverage executive and value-based messaging that has reached the C-Suite at Fortune 100 companies, creating new opportunities at Viacom, JPMC, Citicorp, Cablevision, Voya Financial, HBO, Lowes, Under Armor, Dicks Sporting Goods just to name a few. Ed’s sales systems have generated $100’s million of dollars and $3.4B in value for him and his clients.
Ed can be reached at ed@revenueaccelerators.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn