How do we prevent the transfer of technical information from getting lost in translation?
On this episode of SaaSy Thought Leadership, we break down what technical thought leadership is, why it’s important for sales to thrive, and how to leverage your technical expertise to achieve better positioning and more sales. We speak on how to get through the Zoom fatigue and the noise of our daily lives to make sure you’re maintaining control over the buyer’s journey and your message is heard by customers.
“We have to convey that information, that technical information, to our prospects and we need to educate them and establish our expertise and our authority in such a way that our prospects can go and find the answers for themselves.”- Gloria
We’re all trying to penetrate the noise of the pandemic, work from home life, political unrest, and everything else we’re dealing with. The world has changed so drastically and has shifted the way we consume information. Thus, we must meet buyers where they are.
Tune in to learn practical advice on understanding and communicating with customers to gain insight on the changes happening in the buyer journey, as well as how you can become a trusted authority or leader to your prospects. Then, we talk about a fascinating SaaS purchase and management platform called Cledara.
Resources Mentioned:
CustomerThink Article – B2B Buyer Content Fatigue Is A Very Real Thing And A Big Problem
TechCrunch Article – Cledara, the SaaS purchase and management platform, raises $3.4M funding
About the Hosts:
Edward Golod, Founder & CEO of Revenue Accelerators, and co-Founder of Technical Thought Leader (.com). Ed is a C-Suite Sales, Marketing & Value expert, as well as the revenue architect for clients in three continents and 10+ countries. Ed has personally been responsible for closing $265M in Enterprise sales throughout his career and has grown two startups, had two exits, and grown on to $40M. Ed regularly is renowned for his unique ability to create, articulate and leverage executive and value-based messaging that has reached the C-Suite at Fortune 100 companies, creating new opportunities at Viacom, JPMC, Citicorp, Cablevision, Voya Financial, HBO, Lowes, Under Armor, Dicks Sporting Goods just to name a few. Ed’s sales systems have generated $100’s million of dollars and $3.4B in value for him and his clients.
Ed can be reached at ed@revenueaccelerators.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn