Today’s episode unpacked a widely known study on the impact of thought leadership. Here are a few insights we discussed:
1- 89% of decision makers say that Thought leadership can be effective in enhancing their perceptions of an organization
2- 88% say the impact is in perception of their capabilities
3- 88% say perception of trust is increased
The insights came from 3200 C-suite B2B decision makers. It tells us a lot about their perceptions on the content they consume.
They report that it is directly responsible for thinking highly of a company’s expertise and it can lower their perception if not done right or at all.
When you are creating content, remember who you wish to communicate with…
In a typical business structure, there are three layers:
- Workers
- Supervisors/Manager
- C-Suite
Here’s what content is relevant to them:
Workers- content that will help them do their jobs better
Supervisors- content that will help them justify their positions to the C-suite
C-Suite- content that helps them drive their business forward – think strategically.
About the Hosts:
Edward Golod, Founder & CEO of Revenue Accelerators, and co-Founder of Technical Thought Leader (.com). Ed is a C-Suite Sales, Marketing & Value expert, as well as the revenue architect for clients in three continents and 10+ countries. Ed has personally been responsible for closing $265M in Enterprise sales throughout his career and has grown two startups, had two exits, and grown on to $40M. Ed regularly is renowned for his unique ability to create, articulate and leverage executive and value-based messaging that has reached the C-Suite at Fortune 100 companies, creating new opportunities at Viacom, JPMC, Citicorp, Cablevision, Voya Financial, HBO, Lowes, Under Armor, Dicks Sporting Goods just to name a few. Ed’s sales systems have generated $100’s million of dollars and $3.4B in value for him and his clients.
Ed can be reached at ed@revenueaccelerators.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn