Like Ed says, the reptilian brain is the gatekeeper to our buying center, but how do you get past the reptilian brain of your prospects to have an effective, educational, and alluring sales presentation or pitch?
On this episode of SaaSy Thought Leadership, we dive deeper into how the brain processes information and how we can leverage 5 psychological insights from this to improve the outcome of sales pitches and to improve overall sales.
A great pitch is not about systems and no matter how passionate, articulated, and organized you are, your prospects still might not be sold on your solution! A great pitch or sales presentation is about getting and keeping your prospects attention and creating a sense of safety and trust in the conversation while maintaining control.
Establish that you belong in their world.
“No buyer of any kind is going to listen until they feel like they’re in the right place, at the right time, with the right person.”- Gloria
Stick around to learn 15 B2B marketing trends you can’t ignore in 2021!
Resources Mentioned:
Business2Community: 15 B2B Marketing Trends You Can’t Ignore in 2021
Edelman on LinkedIn
About the Hosts:
Edward Golod, Founder & CEO of Revenue Accelerators, and co-Founder of Technical Thought Leader (.com). Ed is a C-Suite Sales, Marketing & Value expert, as well as the revenue architect for clients in three continents and 10+ countries. Ed has personally been responsible for closing $265M in Enterprise sales throughout his career and has grown two startups, had two exits, and grown on to $40M. Ed regularly is renowned for his unique ability to create, articulate and leverage executive and value-based messaging that has reached the C-Suite at Fortune 100 companies, creating new opportunities at Viacom, JPMC, Citicorp, Cablevision, Voya Financial, HBO, Lowes, Under Armor, Dicks Sporting Goods just to name a few. Ed’s sales systems have generated $100’s million of dollars and $3.4B in value for him and his clients.
Ed can be reached at ed@revenueaccelerators.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn