Creating the future of startup sales
On this episode of SaaSy Thought Leadership, we explore the power and value in your unique insights and points of view, as well as how to communicate them and position your expertise in order to be seen as an authority in your field or industry. We also details the characteristics of high-value and low-value […]
On this episode of SaaSy Thought Leadership, we share why engagement in authority marketing is important for entrepreneurs and salespeople, especially in 2021. We also speak on the automatic, primal reactions and responses to authority that we make as humans and how image and branding ties into authority marketing. You’ll learn how to use […]
Like Ed says, the reptilian brain is the gatekeeper to our buying center, but how do you get past the reptilian brain of your prospects to have an effective, educational, and alluring sales presentation or pitch? On this episode of SaaSy Thought Leadership, we dive deeper into how the brain processes information and how […]
On this episode of SaaSy Thought Leadership, we break down how the brain processes information as it relates to effectively conveying technical solutions to your most valued prospects. We begin by defining persuasion, as well as addressing what happens when we’re overloaded with information and how we can ethically persuade people using those insights. […]
On this episode of SaaSy Thought Leadership, we talk about attraction marketing, the role it plays in thought leadership from a strategic perspective, and how to turn your insights and expertise into what we call opportunity magnets. We address the difference between attraction marketing and demand generation marketing, as well as how to develop […]
How do we prevent the transfer of technical information from getting lost in translation? On this episode of SaaSy Thought Leadership, we break down what technical thought leadership is, why it’s important for sales to thrive, and how to leverage your technical expertise to achieve better positioning and more sales. We speak on how […]
On this episode of SaaSy Thought Leadership, we take a deep dive into the buyer’s journey, going inside the mind of our prospects and discussing the psychological and emotional process that they go through in order to make a buying decision. We then look at it from your perspective as the vendor who wants […]
We all know that B2B sales are getting tougher and one of the key reasons is the continuing growth of the number of people involved in the buying process. We’ve gone from focusing on a C Suite decision maker to engaging and understanding a prospect committee. They’re now referred to as the buyer team and are part of a consensus decision-making process.
The Smart Selling Tools, Inc., the publisher of the above Vendor Landscape, is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. They support being “vendor neutral” and that is a good thing. They also collect a sizable fee to have you published and highlighted, but that just makes good business.
Strategic Account Selling: 5 Ways To Produce More Opportunities In the world of strategic account selling the average tenure of sales, leaders are between just 18 to 24 months. So, as a sales leader how do you differentiate yourself? The defining difference between those who succeed and those who get the early exit is their […]
