On this episode of SaaSy Thought Leadership, we break down how the brain processes information as it relates to effectively conveying technical solutions to your most valued prospects. We begin by defining persuasion, as well as addressing what happens when we’re overloaded with information and how we can ethically persuade people using those insights.
“People still buy from people they like, people they trust, and because we’re living digital and our world has now come forward eight or nine years digitally, this is how we want to do business.” – Ed
Tune in to learn about the seven principles of persuasion (reciprocity, scarcity, authority, consistency, liking, consensus, and unity) along with how to strategically leverage them as tools to gain trust from consumers and establish yourself as an expert authority in your industry. Then, we talk about the fun AI innovation recently implemented in Microsoft Teams.
All business people want to speak with experts when trying to find solutions. We’re all experts, we just need to show up as such. If you incorporate these elements into the way you present your technical solutions, you’re much better positioned to be listened to by customers and trusted to solve their problems.
Resources Mentioned:
The Psychology of Persuasion by Robert Cialdini
Article on Mints Increasing Server Tips
Zoom is about to deal a MASSIVE blow to Google and Microsoft with new services
About the Hosts:
Gloria Gunn is CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7-figure deals. Gloria has had a front-row seat to over 1 million LinkedIn messages. Her businesses have generated over 8 figures by selling products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn
Ed Golod is a C-suite sales & value expert, as well as the CRO of TechnicalThoughtLeader.com. Ed has personally been responsible for closing over $260M in sales throughout his career. Ed is renowned for his unique ability to create, articulate and leverage value based messaging that has reached the C-suite at Lowes, Under Armor, & Dicks Sporting goods just to name a few. His sales systems have generated millions of dollars for him and his clients. Ed can be reached at ed@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Calls-to-action:
Are you the leader of your business, with expertise & insight in your field or industry and know and want to “pre-educate” those folks that could benefit from your technical solution? However, let’s be clear, this isn’t about pitching but rather educating. It’s like the old saying lead a horse to water – If you would like to have a discussion or a strategy session (no obligation) feel free to reach out to us at technicalthoughtleader.com or just send me an email gloria@technicalthoughtleader.com.