Creating the future of startup sales
One might assume that the life of a sales leader is one of constant victory, a triumphant march towards ever-larger deals and success. Yet, the reality is often far more nuanced. There’s a palpable, thrilling tension that comes with the pursuit of a large deal. The thrill is only half the story; the other half […]
“Failure is the fertilizer of success.” It’s a controversial thought, but it’s a truth I’ve lived. As entrepreneurs, we walk the tightrope of ambition, with victory and failure on either side. It’s a path I’ve tread as a growth leader, serial entrepreneur, and top sales executive at world-class SaaS companies. It’s a story I’ve lived, […]
As you navigate your way through this article, remember you’re not alone in the business world. I’m Edward Golod, and my story is your story. As a growth leader and seasoned entrepreneur, I’ve been where you are. I’ve navigated the challenges, the fears, the highs, and the lows that come with selling complex enterprise tech. […]
The Role of Persuasion in Enterprise-Level Sales Persuasion is an art form, a delicate balance between understanding, empathy, and strategic dialogue. In the realm of enterprise sales, it can be a game-changer. A few years ago, I found myself at a tech conference, face-to-face with the President of Steve Madden, a retail giant in the […]
The Art of Selling to CFOs: The adrenaline rush of clinching a high-stakes deal, the sweet symphony of ‘YES’ resonating in your ears from a room filled with corporate power, is like nothing else. If your heart is pounding in anticipation, let me take you on a journey. Through uncharted territories and fortresses of decision-making, […]
Are you a tech startup looking to scale and make a significant impact in the market? If so, you know that landing larger deal sizes is crucial for your growth and success. As a growth leader and serial entrepreneur, I have personally sold over $265 MM of complex enterprise tech to 850 companies and 5,000 […]
In the world of enterprise sales, closing deals with major customers can be both exhilarating and challenging. As a growth leader and serial entrepreneur, with a track record of personally selling $265M of complex enterprise tech to 850 companies and 5,000 senior executives, I’ve learned a thing or two about navigating the intricacies of Strategies […]
Today, I want to dive into the fascinating world of closing deals using Outcome-Based Selling techniques. As a growth leader and serial entrepreneur, I’ve had the privilege of personally selling $265M of complex enterprise tech to 850 companies and engaging with over 5,000 senior executives. Through my experiences, I’ve come to realize that closing deals […]
5 WAYS TO GET MORE OF THE $100B SaaS PIE This data can no longer be ignored by startup Founders & CEOs because the stats have now become, just too decisive and menacing for conjecture: Even with a recession, SaaS in North America will grow by 52%. SaaS market growth will be at a CAGR […]
WHY OUTCOMES ARE THE NEW BUSINESS OPPORTUNITY And 5 ways they deliver the deepest, highest margin customer relationships. We have spoken to hundreds of enterprise organizations who have bought hundreds of millions in technology and services, and 90% said they have always wanted tangible and verifiable solutions to their business problems. They define “tangible” as […]
