5 WAYS TO GET MORE OF THE $100B SaaS PIE

5 WAYS TO GET MORE OF THE $100B SaaS PIE

This data can no longer be ignored by startup Founders & CEOs because the stats have now become, just too decisive and menacing for conjecture:

• Even with a recession, SaaS in North America will grow by 52%.
•  SaaS market growth will be at a CAGR of 11%*.
• The $100B in growth is just for the U.S. and Canada.

What are the PROBLEMS selling into this growth?

• Noise/threats of new entrants make selling 2-3X more difficult.
• There are NO signs this will slow into 2023 and 2024.
• Giant partnering (Amazon, Verizon…) wipes out more startups.
• Bargaining power of B2B buyers will climb another 15%.
• Bargaining power of B2B vendors will drop another 10%.

There are no signs that this will be subsiding, recession or not.

The 5 ways to counter this and thrive.

1. The time to differentiate and sell business outcomes (value) is now. The recession will make price-value selling mandatory!
2. Tuning your Demand Marketing + Sales outbound is a must via technology, manpower & insights.
3. Competing against giants requires “top-down” selling so your voice is also heard at decision-maker levels.
4. Industry experts have B2B “self-buying technology journeys” and power at 80%. Self-serve differentiated content is a must.
5. Vendor bargaining power must influence the “Buying Groups” + “IT” + the C-Suite. Selling business outcomes is at the core.

Partners who support this are Colin Kleine, Al West, John Seaner, #joshwinograd, and #jerrygross.

*Excerpts from Technavio, the leading global market, and technology to market research firm.

Always glad to share 100’s blogs & best practices on selling value and getting to the C-Suite for easier deal flow.

👉 If you are a Founder, CEO, or Investor, tell us what you think?