On this episode of SaaSy Thought Leadership, we share why engagement in authority marketing is important for entrepreneurs and salespeople, especially in 2021. We also speak on the automatic, primal reactions and responses to authority that we make as humans and how image and branding ties into authority marketing. You’ll learn how to use the natural responses from your prospects to maintain a position of authority in your relationship while appearing omnipresent to your ideal prospects, even after your conversation with them.
“It’s one thing to be seen, it’s another thing to be seen and trusted.”- Ed
What do we mean by Authority? Authority occurs when someone takes the right steps to combine standout, trustworthy expertise in his or her field with high visibility in the digital channels that your audience is hanging out at. When that happens, you as the expert become known as “THE” expert in your field. This gives you a strategic, incalculable advantage over your competitors.
What does authority marketing do? Authority marketing builds your visibility and credibility in your field and uses that thought leadership to drive business and make a bigger impact. Authority accelerates the building of trust and completely changes the dynamics of the meeting to where you end up in control, prescribing solutions instead of selling services.
Stick around to hear a fascinating take on the future of B2B marketing and how it’s shifting to a self-serve market!
“Don’t make the mistake and assume that your buyers are as knowledgeable or as aware of your field as you are. It’s all about taking that higher ground and educating them. Let your expertise and your authority do the heavy lifting for you.”- Gloria
Resources Mentioned:
Branding(?)
Forbes Article: The Future of Business-To-Business Marketing
About the Hosts:
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7-figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for them and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn
Ed Golod is a C-suite sales & value expert, as well as the CRO of TechnicalThoughtLeader.com. Ed has personally been responsible for closing over $260M in sales throughout his career. Ed regularly is renowned for his unique ability to create, articulate and leverage value-based messaging that has reached the C-suite at Lowes, Under Armor, & Dicks Sporting goods just to name a few. Ed’s sales systems have generated millions of dollars for him and his clients.
Ed can be reached at ed@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Calls-to-action:
If you are the leader of your business and have a lot of expertise and insight in your field or industry and know that if you just were able to “pre-educate” those folks that would or could benefit from your technical solution (I want to be very clear that this isn’t about pitching but rather educating) It’s like the old saying lead a horse to water – If you would like to have a discussion or would like a strategy