On this episode of SaaSy Thought Leadership, we explore the power and value in your unique insights and points of view, as well as how to communicate them and position your expertise in order to be seen as an authority in your field or industry. We also details the characteristics of high-value and low-value thought leadership content and why this information is important for leaders and entrepreneurs to know.
If your thought leadership is on display for your prospects, their respect and trust in your organization will be drastically heightened. Learning about and seeing your expertise firsthand is a far better gauge than your marketing materials for whether you can help them or not.
Share with others the potential challenges you can solve or new opportunities in your industry based on your expertise, educate your prospects and make it about them, shed light on the dimensions of your prospect’s strategy that are overlooked, and offer actionable competitive intelligence.
“Everybody that’s in the digital ecosystem, really in a quiet moment, knows they’re an expert, they’re just afraid to break out and the reason they’re afraid to break out, going back to that reptilian brain idea, is everything in the life we live is fear of failure or fear of rejection… Look in the mirror, do some self-affirmation, and start talking to people 1:1 and let them see how smart you are. The rest of it is a lot easier.” – Ed
Stick around to learn about AI chips and how they’re changing 2021 and the future by optimizing performance for tasks like deep learning.
Resources Mentioned:
Edelman on LinkedIn
Edelman LinkedIn B2B Thought Leadership Impact StudyTechnologyReview
These 5 AI Developments Will Shape 2021 And Beyond
About the Hosts:
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7-figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for them and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn
Ed Golod is a C-suite sales & value expert, as well as the CRO of TechnicalThoughtLeader.com. Ed has personally been responsible for closing over $260M in sales throughout his career. Ed regularly is renowned for his unique ability to create, articulate and leverage value-based messaging that has reached the C-suite at Lowes, Under Armor, & Dicks Sporting goods just to name a few. Ed’s sales systems have generated millions of dollars for him and his clients.
Ed can be reached at ed@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Calls-to-action:
If you are the leader of your business and have a lot of expertise and insight in your field or industry and know that if you just were able to “pre-educate” those folks that would or could benefit from your technical solution (I want to be very clear that this isn’t about pitching but rather educating) It’s like the old saying lead a horse to water –