How do we prevent the transfer of technical information from getting lost in translation?
On this episode of SaaSy Thought Leadership, we break down what technical thought leadership is, why it’s important for sales to thrive, and how to leverage your technical expertise to achieve better positioning and more sales. We speak on how to get through the Zoom fatigue and the noise of our daily lives to make sure you’re maintaining control over the buyer’s journey and your message is heard by customers.
“We have to convey that information, that technical information, to our prospects and we need to educate them and establish our expertise and our authority in such a way that our prospects can go and find the answers for themselves.”- Gloria
We’re all trying to penetrate the noise of the pandemic, work from home life, political unrest, and everything else we’re dealing with. The world has changed so drastically and has shifted the way we consume information. Thus, we must meet buyers where they are.
Tune in to learn practical advice on understanding and communicating with customers to gain insight on the changes happening in the buyer journey, as well as how you can become a trusted authority or leader to your prospects. Then, we talk about a fascinating SaaS purchase and management platform called Cledara.
Resources Mentioned:
CustomerThink Article – B2B Buyer Content Fatigue Is A Very Real Thing And A Big Problem
TechCrunch Article – Cledara, the SaaS purchase and management platform, raises $3.4M funding
About the Hosts:
Gloria Gunn is CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7-figure deals. Gloria has had a front-row seat to over 1 million LinkedIn messages. Her businesses have generated over 8 figures by selling products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business. Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn
Ed Golod is a C-suite sales & value expert, as well as the CRO of TechnicalThoughtLeader.com. Ed has personally been responsible for closing over $260M in sales throughout his career. Ed is renowned for his unique ability to create, articulate and leverage value-based messaging that has reached the C-suite at Lowes, Under Armor, & Dicks Sporting goods just to name a few. His sales systems have generated millions of dollars for him and his clients. Ed can be reached at ed@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Calls-to-action:
Are you the leader of your business, with expertise & insight in your field or industry and know and want to “pre-educate” those folks that could benefit from your technical solution? However, let’s be clear, this isn’t about pitching but rather educating. It’s like the old saying lead a horse to water – If you would like to have a discussion or a strategy session (no obligation) feel free to reach out to us at technicalthoughtleader.com or just send me an email gloria@technicalthoughtleader.com.