Insights

Part 1 of 6: How to Quickly Capture Market Share of your Tech Start up with Market Awareness

It’s easier to sell to a client that already knows your good work and provides more value. So today is all about market awareness and what you need to do as a tech start-up or you are a new product in an existing market or new product in a new market to become known in […]

Part 2 of 6: How To Align Your Tech Solution To Step 1 Of The Buyers Journey So That You Become The One That They Will Buy From

It’s easier to sell to a client that already knows your good work and provides more value. So today is all about phase 1 or step 1 of the buyer’s journey which is where they need or want something (they know something isn’t right) and they are trying to figure out what to do in […]

Why People Don’t Buy From You Even When They Need What You Sell

This is part 3 of a 6 part series that goes through the entire buyer’s journey all the way from market awareness (how you make them aware) to post sale. Here are the areas we covered: It doesn’t matter because we all go through the same emotional, logical, and psychological process in order to make […]

Why People Don’t Buy From You Even When They Need What You Sell

This is part 3 of a 6 part series that goes through the entire buyer’s journey all the way from market awareness (how you make them aware) to post sale. Here are the areas we covered: It doesn’t matter because we all go through the same emotional, logical, and psychological process in order to make […]

Make it easy and simple for your customers to buy from you

This is part 4 of a 6 part series that goes through the entire buyer’s journey all the way from market awareness (how you make them aware) to post sale. Here are the areas we covered: We have a buyer, they have gone through realizing they have a business problem. They more than likely have […]

How to Tech Startups and SaaS Companies Can Sell More and Negotiate Better Deals

This is part 5 of a 6 part series that goes through the entire buyer’s journey all the way from market awareness (how you make them aware) to post-sale. Here are the areas we covered: Today is all about step 4 of the buyer’s journey which is all about the negotiation phase- where deals can […]

What to do When Your Sales Stalls? Listen as We Breakdown the Anatomy of a Sale

This is part one of the four-part series of SaaSy Thought Leadership wherein we break down the anatomy of a sale. Starting with enterprise sales. What is it all about? Its role and its importance. Enterprise sales allows you to procure big contracts for longer terms, longer, sales cycles, has many many decision-makers, and holds […]

When Your Client Hesitates and the Deal Looks Dead – How Do You Save It?

This week we pick up where Ed had gotten an incoming from LinkedIn. And this guy was really anxious to speak to Ed so they talk and they are a perfect ICP for what we do. They bought very fast then wanted to buy more for more of their people in key positions. A single […]

5 WAYS TO GET MORE OF THE $100B SaaS PIE

5 WAYS TO GET MORE OF THE $100B SaaS PIE This data can no longer be ignored by startup Founders & CEOs because the stats have now become, just too decisive and menacing for conjecture: Even with a recession, SaaS in North America will grow by 52%.  SaaS market growth will be at a CAGR […]

How to Structure A Deal So That It Closes – Anatomy of a complex sale

This week Gloria set up another complex deal that started on LinkedIn. Our client was a cyber start up and they had interest from a near shore telecommunications company. Then through a series of calls and technical due diligence, the deal moved forward. The vendor had the technology. This company wanted the technology. They reached […]

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