Find Market Fit: Customers Feel You’ve Read Their Minds: 38,763 views

What It Feels Like When You’ve Found A Product-Market Fit

And how surprised I was when it tripled my sales literally overnight.

It doesn’t begin with brilliant marketing. It starts reading your customer’s minds and using precise language to communicate & influence them.

I thought this was important but was wrong. It was more than that, it was critical.

It became the language in all my prospects, customers communications, outbound & engagement. Everything!

I was doing OK with my marketing, leads, etc. but it was not enough. Especially when the tech startup market was exploding around me.

What Was I To D0?

It’s not simple wordsmithing or better marketing maneuvers. It is about is “language product-market fit” at its best.

It’s going deep to find the right words and not explain your tech product or service to prospective customers but in the exact words inside their own minds.

Words that resonate with their business, personal, emotional goals & struggles when they see what we have to offer.

The Light Bulb

I didn’t understand this until I studied 100’s of early-stage companies where it became clear as day how language/market fit is the most under-appreciated strategy for early-stage startups.

“Growth is about taking your product and optimizing it to create compound interest. There are very few (if any) silver bullets when it comes to growth.”
-Andy Johns

• What I learned was how founders are focused on finding product/market fit by finding their “perfect features.”
• This is so far from the truth let alone reality in making sales.
• They even go as far as having “marketing” fine-tune language, which is not the right way to go.

But the rub is founders do not like going out of their comfort zone — and for technical founders especially, this makes them go too far outside.

The Success Drivers

I’ve seen startups using language/market fit who moved conversion rates from 6 to up to 35+%.

I achieved my own perfect Product market fit when I made my language essential to my ideal targets’ wants & needs and became a “must-have” for them.

• The underlying engine that created this was my skill in building value delivery engines.
• I used metrics of assigning value whenever I build a must-have product; which solidified “quantified & qualified” value in the minds of my customers.
• It helped them visualize how their wants & needs fit perfectly with what I’m am selling; like “reading their minds!”
• This optimized their buyer journey with us and that’s how our sales went up by 300%.

I learned when I better articulate my customers’ goals, issues & anxieties in simple, precise language, my product teams also build better products.

“Most startups build a product. They fail at acquiring customers.”
-Gabriel Weinberg