Today’s episode was all about why you need a GTMs and what is included. Gloria and Ed also discussed some statistics on the amount of data that we are inundated with on a daily basis (the equivalent of 213 Million DVDs). No wonder it’s hard to capture attention.
Gloria & Ed also talked about what marketing is and isn’t. At the end of the day, it’s about communication and trust.
2025, it’s estimated that 463 exabytes of data will be created each day globally (the equivalent of 212,765,957 DVDs per day).
Really the fundamental question then becomes how do we break through the noise?
Imagine if there is no real information of substance. How do businesses penetrate through all of that data to get their message across.
Marketing is about communication and trust and you need a comprehensive strategy, and you need to incorporate a GTMs.
A GTMs is more than just branding, positioning, messaging, and content. Those are elements of a GTMs but you need to decide what your marketing strategy is going to be and what do you need in terms of resources, tools, analytics, people, and processes to support the marketing strategy and if you are new or unknown to your audience, you may need an awareness campaign to get out there.
About the Hosts:
Edward Golod, Founder & CEO of Revenue Accelerators, and co-Founder of Technical Thought Leader (.com). Ed is a C-Suite Sales, Marketing & Value expert, as well as the revenue architect for clients in three continents and 10+ countries. Ed has personally been responsible for closing $265M in Enterprise sales throughout his career and has grown two startups, had two exits, and grown on to $40M. Ed regularly is renowned for his unique ability to create, articulate and leverage executive and value-based messaging that has reached the C-Suite at Fortune 100 companies, creating new opportunities at Viacom, JPMC, Citicorp, Cablevision, Voya Financial, HBO, Lowes, Under Armor, Dicks Sporting Goods just to name a few. Ed’s sales systems have generated $100’s million of dollars and $3.4B in value for him and his clients.
Ed can be reached at ed@revenueaccelerators.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn