Insights

Case Study: SlapFive (.com)

SlapFive, a Boston-based company, provides the first Customer Voice Program that easily captures your customer’s voice and injects it into every marketing, sales, and service initiative to drive greater sales engagement, pipeline creation, and more predictable deal velocity and closure rates.

How To Validate the US Market for SaaS Startup Solutions

It is improbable and short-sighted for Tech & SaaS startups to think that, upon inception, their operation is only limited to serve the needs of the local market. If you are genuinely a growth-oriented company, you must immediately think of your potential global reach. The earlier a SaaS startup acknowledges the need for globalization, the […]

Why Start-ups Fail? A Singular Reason.

Why Start-ups Fail It was a sobering reflection. I lost millions on a tech startup I took to $40M. What did I learn? Did this failure mean it’s endemic amid tech startups? Would it happen again? On difficult issues, I turn to the smartest people I can find. The author here is one of the […]

Get your first 10 customers and double down on growth in the US

A tech startup’s biggest challenge is acquiring new customers. This can be solved by creating the best product possible and ensuring your MVP is well-aligned to your ideal customer prospects (ICP). Once you have a high-quality product/service that people want to buy, then it becomes easier for them to connect with your company through word […]

Case Study: servicePath (.co)

servicePath, a Toronto-based company, provides a configure, price and quote (CPQ) platform that is specifically designed to make complex quotes simple. Quotes that used to take days and involve multiple departments can be done in less than an hour while adhering to critical margin requirements.

Why Startups Do Content Inhouse

Here are 5 reasons why B2B companies *need* to build a content engine in-houseDeep customer knowledge & subject matter expertise are required to win today.You aren’t just competing against your B2B “competitors”. You are competing with EVERYONE – the Olympics, and sports, and live music, and coca cola, and every other B2B & B2C brand […]

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