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Which Works Best – Top-Down or Bottom Up Sales?: 16,300 views

5 hidden reasons why winners win & 95% of startups fail.What are Top-Down sales?Top-down sales are where outbound, sales, demand marketing, and strategic marketing use highly personalized, ABM-style targeting to, access, nurture, & engage Sr. executives or C-Level. It’s in the #1 most successful sales book ever published, “How To Win Friends And Influence People” by Dale […]

Why Startups Fail | Lessons From 150 Founders: 11,100 views

3 Reasons Tech Startups Fail & What Founders Must Do To Survive  Practically every tech founder has a strong opinion, but… Many of the leaders globally express a strategically driven, data-driven response here. Covid was responsible for the 21st century’s greatest surge in entrepreneurship producing the #1 greatest year in startup births. – This led […]

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