Creating the future of startup sales
This is part 4 of a 6 part series that goes through the entire buyer’s journey all the way from market awareness (how you make them aware) to post sale. Here are the areas we covered: We have a buyer, they have gone through realizing they have a business problem. They more than […]
This is part 3 of a 6 part series that goes through the entire buyer’s journey all the way from market awareness (how you make them aware) to post sale. Here are the areas we covered: It doesn’t matter because we all go through the same emotional, logical, and psychological process in order to […]
A Healthcare Provider struggling to comply with security policies that were recently implemented in response to a theft of intellectual property; was looking for a way to identify, in R/T any unauthorized attempts by insiders and contractors to access employee-sensitive and confidential data.
It’s easier to sell a client that already knows your good work and provide more value. So today is all about phase 1 or step 1 of the buyer’s journey which is where they need or want something (they know something isn’t right) and they are trying to figure out what to do in […]
It’s easier to sell a client that already knows your good work and provide more value. So today is all about market awareness and what you need to do as a tech start up or you are a new product in an existing market or new product in a new market to become known […]
Today’s episode was all about why you need a GTMs and what is included. Gloria and Ed also discussed some statistics on the amount of data that we are inundated with on a daily basis (the equivalent of 213 Million DVDs). No wonder it’s hard to capture attention. Gloria & Ed also talked about […]
Today’s episode was all about Value Based Selling. We were fortunate to interview Ed Golod of Revenue Accelerators and of TechnicalThoughtLeader.com. Ed has tons of expertise and built his first company to $14M using the strategies we discussed in this episode. We took a deeper dive into some of the concepts we looked at […]
Today’s episode was all about Value Based Selling. We were fortunate to interview Ed Golod of Revenue Accelerators and of TechnicalThoughtLeader.com. Ed has tons of expertise and built his first company to $14M using the strategies we discussed in this episode. Here are some of the questions we discussed: Question 1- Can you give […]
Today’s episode unpacked a widely known study on the impact of thought leadership. Here are a few insights we discussed: 1- 89% of decision makers say that Thought leadership can be effective in enhancing their perceptions of an organization 2- 88% say the impact is in perception of their capabilities 3- 88% say perception […]
On this episode of SaaSy Thought Leadership, we have a fascinating discussion about the lizard or reptilian brain, also referred to as the amygdala, which relates back to our ancient ways of responding to different forms of communication and energy. You’ll learn how initial fight or flight responses ignite in our brains based on […]
