Today’s episode was all about why you need a GTMs and what is included. Gloria and Ed also discussed some statistics on the amount of data that we are inundated with on a daily basis (the equivalent of 213 Million DVDs). No wonder it’s hard to capture attention.
Gloria & Ed also talked about what marketing is and isn’t. At the end of the day, it’s about communication and trust.
2025, it’s estimated that 463 exabytes of data will be created each day globally (the equivalent of 212,765,957 DVDs per day).
Really the fundamental question then becomes how do we break through the noise?
Imagine if there is no real information of substance. How do businesses penetrate through all of that data to get their message across.
Marketing is about communication and trust and you need a comprehensive strategy, and you need to incorporate a GTMs.
A GTMs is more than just branding, positioning, messaging, and content. Those are elements of a GTMs but you need to decide what your marketing strategy is going to be and what do you need in terms of resources, tools, analytics, people, and processes to support the marketing strategy and if you are new or unknown to your audience, you may need an awareness campaign to get out there.
About the Hosts:
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for them and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn
Ed Golod is a C-suite sales & value expert, as well as the CRO of TechnicalThoughtLeader.com. Ed has personally been responsible for closing over $260M in sales throughout his career. Ed regularly is renowned for his unique ability to create, articulate and leverage value based messaging that has reached the C-suite at Lowes, Under Armor, & Dicks Sporting goods just to name a few. Ed’s sales systems have generated millions of dollars for him and his clients.
Ed can be reached at ed@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/edwardgolod
What we discussed in our “Interesting Tech” segment:
It’s not all about the leads: