Today’s episode unpacked a widely known study on the impact of thought leadership. Here are a few insights we discussed:
1- 89% of decision makers say that Thought leadership can be effective in enhancing their perceptions of an organization
2- 88% say the impact is in perception of their capabilities
3- 88% say perception of trust is increased
The insights came from 3200 C-suite B2B decision makers. It tells us a lot about their perceptions on the content they consume.
They report that it is directly responsible for thinking highly of a company’s expertise and it can lower their perception if not done right or at all.
When you are creating content, remember who you wish to communicate with…
In a typical business structure, there are three layers:
- Workers
- Supervisors/Manager
- C-Suite
Here’s what content is relevant to them:
Workers- content that will help them do their jobs better
Supervisors- content that will help them justify their positions to the C-suite
C-Suite- content that helps them drive their business forward – think strategically.
About the Hosts:
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for them and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn
Ed Golod is a C-suite sales & value expert, as well as the CRO of TechnicalThoughtLeader.com. Ed has personally been responsible for closing over $260M in sales throughout his career. Ed regularly is renowned for his unique ability to create, articulate and leverage value based messaging that has reached the C-suite at Lowes, Under Armor, & Dicks Sporting goods just to name a few. Ed’s sales systems have generated millions of dollars for him and his clients.
Ed can be reached at ed@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Now in this segment I like to take a look at interesting things in the tech space…
https://finance.yahoo.com/news/inbenta-announces-newest-solution-conversational-170000392.html