Like Ed says, the reptilian brain is the gatekeeper to our buying center, but how do you get past the reptilian brain of your prospects to have an effective, educational, and alluring sales presentation or pitch?
On this episode of SaaSy Thought Leadership, we dive deeper into how the brain processes information and how we can leverage 5 psychological insights from this to improve the outcome of sales pitches and to improve overall sales.
A great pitch is not about systems and no matter how passionate, articulated, and organized you are, your prospects still might not be sold on your solution! A great pitch or sales presentation is about getting and keeping your prospects attention and creating a sense of safety and trust in the conversation while maintaining control.
Establish that you belong in their world.
“No buyer of any kind is going to listen until they feel like they’re in the right place, at the right time, with the right person.”- Gloria
Stick around to learn 15 B2B marketing trends you can’t ignore in 2021!
Resources Mentioned:
Business2Community: 15 B2B Marketing Trends You Can’t Ignore in 2021
Edelman on LinkedIn
About the Hosts:
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7-figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for them and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn
Ed Golod is a C-suite sales & value expert, as well as the CRO of TechnicalThoughtLeader.com. Ed has personally been responsible for closing over $260M in sales throughout his career. Ed regularly is renowned for his unique ability to create, articulate and leverage value-based messaging that has reached the C-suite at Lowes, Under Armor, & Dicks Sporting goods just to name a few. Ed’s sales systems have generated millions of dollars for him and his clients.
Ed can be reached at ed@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Calls-to-action:
If you are the leader of your business and have a lot of expertise and insight in your field or industry and know that if you just were able to “pre-educate” those folks that would or could benefit from your technical solution (I want to be very clear that this isn’t about pitching but rather educating) It’s like the old saying lead a horse to water – If you would like to have a discussion or would like a strategy session (no obligation) feel free to reach out to us at technicalthoughtleader.com or just send me an email gloria@technicalthoughtleader.com.