On this episode of SaaSy Thought Leadership, we share why engagement in authority marketing is important for entrepreneurs and salespeople, especially in 2021. We also speak on the automatic, primal reactions and responses to authority that we make as humans and how image and branding ties into authority marketing. You’ll learn how to use the natural responses from your prospects to maintain a position of authority in your relationship while appearing omnipresent to your ideal prospects, even after your conversation with them.
“It’s one thing to be seen, it’s another thing to be seen and trusted.”- Ed
What do we mean by Authority? Authority occurs when someone takes the right steps to combine standout, trustworthy expertise in his or her field with high visibility in the digital channels that your audience is hanging out at. When that happens, you as the expert become known as “THE” expert in your field. This gives you a strategic, incalculable advantage over your competitors.
What does authority marketing do? Authority marketing builds your visibility and credibility in your field and uses that thought leadership to drive business and make a bigger impact. Authority accelerates the building of trust and completely changes the dynamics of the meeting to where you end up in control, prescribing solutions instead of selling services.
Stick around to hear a fascinating take on the future of B2B marketing and how it’s shifting to a self-serve market!
“Don’t make the mistake and assume that your buyers are as knowledgeable or as aware of your field as you are. It’s all about taking that higher ground and educating them. Let your expertise and your authority do the heavy lifting for you.”- Gloria
Resources Mentioned:
Branding(?)
Forbes Article: The Future of Business-To-Business Marketing
About the Hosts:
Edward Golod, Founder & CEO of Revenue Accelerators, and co-Founder of Technical Thought Leader (.com). Ed is a C-Suite Sales, Marketing & Value expert, as well as the revenue architect for clients in three continents and 10+ countries. Ed has personally been responsible for closing $265M in Enterprise sales throughout his career and has grown two startups, had two exits, and grown on to $40M. Ed regularly is renowned for his unique ability to create, articulate and leverage executive and value-based messaging that has reached the C-Suite at Fortune 100 companies, creating new opportunities at Viacom, JPMC, Citicorp, Cablevision, Voya Financial, HBO, Lowes, Under Armor, Dicks Sporting Goods just to name a few. Ed’s sales systems have generated $100’s million of dollars and $3.4B in value for him and his clients.
Ed can be reached at ed@revenueaccelerators.com or on LinkedIn: www.linkedin.com/in/edwardgolod
Gloria Gunn is the CEO of TechnicalThoughtLeader.com and has personally developed thought leadership selling strategies for technology companies that have been responsible for 7- figure deals. Gloria has personally had a front-row seat to over 1 million LinkedIn messages. Gloria’s businesses have generated over 8 figures by selling our products and services from LinkedIn. Clients, customers, & subscribers have successfully generated 10s of millions of dollars for themselves and their clients from our systems, packages, & products. Gloria also successfully positions her clients as experts with authority so that they can go upmarket and close real business.
Gloria can be reached at gloria@technicalthoughtleader.com or on LinkedIn: www.linkedin.com/in/gloriagunn