Tech Sales in ANY Downturn go negative.

Business Ecosystems are proven to offset this.

I love the reason! WHY?

It stems from what’s driving revenues for the fastest growing companies in 2022 — I.e., Amazon, Google, Alibaba, & Uber….

and will work in principle for demonstratively smaller tech startups!

#1 – The question is “why are business ecosystems suddenly so hot”?

It’s not a new idea dating back to 2000, and earlier.

Originally ecosystems were the precursor to the modern term “partnering”.

Great examples are car companies like GM which built “networks” to offset the competition.

Hence, Business ecosystems go back into the ’50s.

Say a vendor or tech firm in the present-day, was proactive in finding, communicating, and persuading a business partner, who could support their product sales and margins, while also benefiting the partner?

They would reveal any issues on competitive erosion,

and focus on the synergies that drove higher sales because of distinct improvements in the product’s value to their market.

The reason that Business Ecosystems are so hot today is that,

of the massive proliferation of “partner opportunities.”

The good news today these potential synergies exist with the fact there are 100,000’s of software, SaaS & tech vendors globally.

In reality, there are 1.35M tech startups presently in the world!

Companies that utilize business ecosystems are 100% better positioned to drive innovation and capital efficiency.

They can create customer value which is critical in any downturn to drive incrementally greater sales.

This is a “hidden” advantage that strengthens your brand and your bottom line.

An “ecosystem” can produce 10-15% more sales without hiring sales reps or spending excess money on Marketing.

Keep customers happy and increase numbers

There are many examples of Tech vendors aligning with a synergist partner for a key feature, service, or capability.

That will clearly produce incrementally more customers.

You can add a small service to your tech offering that addresses a key area that impacts your closing ratios.

Or a secondary feature that gives you a broader market reach without Dev Ops costs.

A strong competitive strategy is getting increasingly difficult.

With the noise produced in selling to the limited pool of B2B companies, the idea of a Business Ecosystem financially, operationally, and markets is very sound.

This is Straight Talk and thanks for stopping by.

If you want to learn more, I break this down here.

← You can read more at RevenueAccelerators.com.
↓ Or find it linked in the comment below.

For , FOLLOW ME: https://lnkd.in/e_rVDQdQ

#sales #digitalmarketing #leanstartups #technology