With 372,000 views on only 10 posts, I learned that
the object of LinkedIn is to build a monetizable community.
But NO ONE ever told me how much time & effort it takes.
When running a startup or business, who has the time to do a fraction of this?
Or, the money to hire people to do this for you!
It was overwhelming what I had to learn, do, replicate,
and consistently do here. And I am far from done:)
You have to know:
#1 – WHO is your core ICP (ideal customer prospect) audience?
#2 – WHAT are their prioritized initiatives or problems?
#3 – WHEN will they set aside money to address them?
#4 – WHERE are the gaps in their Tech stack or Operations?
#5 – HOW will you get to know them, so you can fix this?
To begin, it’s important to ask yourself are you willing and able to do the following?
– Can you deliver real value?
– Share expert advice?
– Be honest?
– Be vulnerable?
– Be a little bit controversial?
There are millions of people on LinkedIn who want to be successful and grow their careers or businesses.
But they do not feel comfortable jumping in.
You have to be a beacon of insight, hope, and honest guidance.
“It’s the right thing to do.”
When done right, going viral can be an awesome experience.
It can help give you better purpose and success.
LinkedIn and a community is a wonderful place to grow businesses & lives!
I wrote this not for the people who sell, but who do not like to sell.
I am fortunate to have partners like Colin Kleine, Al West, John Seaner, Satish Sadasivan, JEFF ERNST, Al Moline, and Tzachi Zack who get this.
👉 Follow me.
Always glad to share 100’s blogs & best practices on selling value and getting to the C-Suite for easier deal flow.
👉 If you are a Founder, tell us if this makes sense?
You’ll find a free source of ways to do this in my COMMENT.
Thanks for joining in,
Ed Golod